Who Owns Tracker Boats

Tracker Boats is owned and operated by Bass Pro Shops, a leading outdoor and sporting goods retail chain. Founded in 1978, Bass Pro Shops has grown to become one of the largest suppliers of fishing boats in the United States. Tracker Boats is a major brand within the company’s portfolio, with more than 15 product lines that offer all types of vessels for recreational fishermen and hunters, including bass boats, aluminum deep V hulls, jon boats, pontoon boats and other specialty craft.

The company also produces many accessories for its boat brands like trolling motors and trailers. All Tracker Boat products are designed with quality craftsmanship in mind while keeping affordability as an important consideration.

Tracker Boats is owned by Bass Pro Shops, the leading outdoor retailer in North America. For more than 40 years, Tracker has been providing high-quality fishing and recreational boats to anglers and families alike. All Tracker products are designed with innovation in mind and feature advanced construction techniques that ensure lasting quality and performance on the water.

In addition, their customer service team is available 24/7 to help answer any questions you may have about owning a Tracker boat. With so much dedication to producing top of the line boats, it’s no wonder why so many people choose Tracker Boats when they’re ready for a new adventure!

TRACKER Boats: Our History

Where are Tracker Boats Made

Tracker boats are made in Lebanon, Missouri. The company has been building quality fishing and recreational boats since 1978. Tracker’s manufacturing facility is located on a sprawling 60-acre campus that features state-of-the-art production capabilities and technologies designed to maximize efficiency while providing superior craftsmanship.

Who is Tracker Boats Owned By?

TRACKER Boats is owned by Bass Pro Shops, a large outdoor retail company based in Springfield, Missouri. Founded in 1972 by Johnny Morris, the company has become one of the largest and most successful fishing and boating companies in North America. TRACKER Boats offers a wide variety of boats for anglers, including bass boats, aluminum deep-V’s and jon boats built with durability and performance in mind.

With an extensive selection ranging from 10′ to 21′, there’s sure to be a boat that meets your needs as an angler. All TRACKER models feature advanced construction techniques along with premium components such as heavy duty transoms and stringers combined with all weather carpeting throughout each model. The company takes great pride in its craftsmanship to ensure quality products that last for years to come while providing maximum comfort on the water.

Does Bass Pro Own Tracker Boats?

Bass Pro is a leading outdoor retailer that has been in business for more than 50 years. They are well known for offering quality products and services to their customers, including fishing, hunting, camping, and boating equipment. While Bass Pro does not own Tracker Boats outright, they do have a relationship with them as a provider of boats for sale on the Bass Pro website.

Tracker Boats is an independent boat manufacturer that offers both aluminum and fiberglass models from bass boats to pontoon boats. This makes it easy for customers who shop at Bass Pro to find just the right boat for their needs without having to search elsewhere. In addition to selling Tracker Boats through its stores and website, Bass Pro also provides service support through its certified technicians who specialize in marine repair work.

Whether you’re looking for a new or used boat or just need some help with maintenance or repairs on your current one, you can be sure that Bass Pro will provide top-notch customer service every step of the way!

Is Ranger Boats Owned by Tracker?

No, Ranger Boats is not owned by Tracker. Ranger Boats is a brand of fishing boats that was started in 1968 by Forrest L. Wood and his wife Nina in Flippin, Arkansas. The company has since grown to become one of the leading boat brands in the United States and around the world.

While there are many similarities between Ranger and Tracker boats, they are actually two separate companies with different ownerships. Ranger Boats has been owned by Platinum Equity since 2018 when it was acquired from its previous parent company, Brunswick Corporation which had purchased it in 1997 for $85 million dollars. Meanwhile, Tracker Boat Group (formerly known as White River Marine Group) is owned by Bass Pro Shops/Cabela’s which has been manufacturing their own line of boats since 1978 starting with the introduction of the iconic aluminum bass boat–the TRACKER® Topper 1436LW Jon boat.


Who Founded Tracker Boats?

TRACKER Boats was founded by Johnny Morris, a legendary outdoorsman and conservationist. He began his career in 1972 at the age of 14, when he started selling fishing lures from his father’s bait shop in Springfield, Missouri. With an entrepreneurial spirit and passion for fishing, he quickly grew the business into what is now known as Bass Pro Shops.

It wasn’t long before Morris’ passion spread to boat building and that same year he launched TRACKER Boats with a mission to build boats that were not only affordable but also built tough enough to handle any lake or river adventure. In 1978, TRACKER released their first aluminum V-hull design which revolutionized the industry by being one of the first mass produced aluminum vessels on the market; this breakthrough gave many people access to boating who may have been previously unable due to cost constraints. Through continuous innovation and dedication over nearly five decades later, TRACKER has become one of America’s most successful recreational boat manufacturers with more than 400 dealerships across North America offering over 20 models ranging from 10’ bass boats up to full size pontoon party barges.

Today Johnny still serves as CEO & Founder of both Bass Pro Shops and parent company White River Marine Group (WRMG) which includes Tracker Boats among 12 other leading brands like Nitro & Tahoe Pontoons covering virtually every aspect of family boating fun!


In conclusion, Tracker Boats is a highly successful boat manufacturing company with an extensive history of success. The company was founded in 1978 and has since become one of the leading manufacturers in the industry. They offer a wide variety of boats to meet customers’ needs, from bass and recreational fishing boats to pontoons and ski/wakeboard boats.

With over 45 years of experience, Tracker Boats continues to be dedicated to producing quality vessels that provide superior performance on and off the water.

More to Explore

who owns sea ray boats
who owns skeeter boats
who owns cigarette boat company
who owns triton boats
who owns the crab boats on deadliest catch